007 Die Another Day Film Premiere

20th Century Fox appointed DALD for the 007 World Premiere, marking the 40th Anniversary of James Bond.

In keeping with the film, the exterior of the Royal Albert Hall was transformed into an ice palace. With the fa├žade of the building being constructed from dark red brick, the key to washing the exterior of the building was through colour saturation to achieve a cool theme.

The premiere was attended by the Queen, as well as stars including Madonna, Pierce Brosnan and Halle Berry.